So, your website is live. Your services are honed, your product is ready to go. You’re all set to reign supreme in your industry. How do you ensure that your website traffic is not only consistent, but that those visitors are turning into sales and regular customers, not just dead ends? The answer is establishing a strong lead generation strategy.
The Basics of Lead Generation
Lead generation is the process of turning your social media and website audience into customers. Whenever your audience engages in your social media posts or downloads a free ebook, webinar or Canva templates from your website, they are inviting you to interact with them. This invitation creates an opportunity to take them further into the customer journey and onto purchasing further services. Skilled lead generation can increase your website traffic, build your consistent customer database, and lead to greater incoming sales.
Sounds great, right? So how do you develop an enviable lead generation system that will have your website pulling in the leads while you get lost in very important activities like cat videos and stoking your flat white addiction?
Progress Through The Customer Journey: The Power of Great Copywriting and Design
The first trick is great copywriting. Strong, convincing copy and calls to action inspire your audience to do just that - act. As they progress on that customer journey with you - moving from engaging with your content, to subscribing to your newsletter and adding your sexiest product to their online cart - you are developing a loyal customer for life. Don’t fret if copy isn’t your strong point, you can always hire a freelance copywriter to do that hard work for you.
Top drawer copywriting is just one part of boosting your lead generation game - to really optimise your success, you’ll also want to employ clear design to wrap up your brand in an attractive way. When it looks good and it’s easy to navigate, customers will remember a great UX, and be more inclined to stick with you.
Social Media Hooks
Lastly, don’t forget inclusion of social media links to boost lead generation on your website - using social media icons are a great, quick route to direct traffic between your various social media platforms and website content. This will increase overall engagement, and ensure a maximum increase in leads across all of your offers. Keep those socials working for you, even when you’re offline.
This tips should get you going on developing some glorious lead generation - give it a go. Remember you can always bring in the pros if time gets tight, just drop right on into my inbox.