Updated: May 8, 2020
What Even Is Copywriting?
Copywriting, is the process of writing online content, ad copy, social media posts, and other marketing materials. Well-crafted copywriting can keep readers engaged and often leads them to take some form of action, such as making a purchase or submitting a form.
Why Should You Hire A Copywriter?
Writing for the internet is completely different than writing offline.
There are two main reasons for this:
First, people consume online content on LOTS of different devices.
When you write an ad for a newspaper, that ad will look 100% the same for whoever reads it.
But that’s not the case with online writing. With web writing, your copy needs to work on desktops, smartphones, tablets, smart TVs… and any other device people use to read your stuff.
Second, “Switching costs” online are super low: your readers are only one click away from Facebook, YouTube, or someone else’s blog.
Which means your copy needs to be insanely good.
And the secret to grabbing hold of someone’s attention? Strong copywriting.
So What Will A Copywriter Do For Me?
They'll write irresistible headlines.
They'll Structure it really well.
They'll research your customers to create content that resonates with your visitors.
They'll research keywords to ensure your content is optimised for search engines.
They'll take your company's Tone of Voice and run with it.
The most effective entrepreneurs know how to leverage their time. Why would you be writing copy when you have clients to call? Why would you have your office manager struggling with finding the right words when they have a budget to analyse?
Copywriting is a no-brainer to outsource because it is easy to break down into projects.
Hire someone who can create great content for your business, and get it done fast so it starts working for you. Turn away from that blank screen and open your email or pick up the phone!