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When To Publish Your Social Content

Updated: May 11, 2020



Do you know what the best times to post on social media are for your business?


You’ll find the overall best day of the week and best time of day to post for each of the five social channels. But broad best practices will only take you so far.


You will need to do a deep-dive into each of your social media accounts analytics tools, as this will give you tailored results for your own audience.


The overall best times of day and days of the week to post on social media in 2020 are:


  • Twitter: 9am GMT, Wednesday & Friday

  • Facebook: 11am & 1 - 2pm GMT, Wednesday

  • LinkedIn: 8 - 10am GMT, Wednesday and 9am GMT, Thursday

  • Instagram: 10 - 11am GMT, Friday


Data: Sprout Social https://bit.ly/sprout-social-data


Why do industry-specific 'best times to post' matter?


Industry-specific information for the best times to post on social media can be incredibly important when considering how audiences interact with different content.


However, the best time to post will vary depending on what your brand is writing about, which platform you're using and what kind of audience you are trying to reach.


Why do businesses need to develop specific strategies for different social media channels?


It is incredibly important for businesses to develop a channel-specific social media strategy for distributing their content, as even within industries, the best times to post will vary by social network.


If you just blindly post content when you think you should be, according to some blog you read, then you're destined for doom.


If your deep dive on your analytics shows that most of your Facebook followers are night-shift workers who are active online during the hours of 10pm-5am, then go ahead and schedule content to go out during those hours. Break the mould and be different.


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